Our Beginnings

About Vauva

Vauva was founded by attorney and lifelong tree-hugger Daniela Laakso de Feraudy. Vauva was born out of a desire to be part of a movement for significant change in the garment industry, which is currently responsible for about 10% of the world's carbon emissions, one-fifth of the world's industrial water pollution, and a devastating human cost to mostly women in developing countries.

Vauva's clothes are made using 100% organic cotton, which is higher in quality and grown free from the toxic pesticides used in conventional cotton. It also uses about 70% less water than conventional cotton.

The organic cotton is grown entirely in the US, which has stricter regulations, more protections for workers, and the clothes end up with a decreased carbon footprint.

It is sewn in Southern California in a small family run manufacturer, where employees have good working conditions and are paid a fair wage. Finally, they are hand dyed using natural plant dyes.

There is thought and care put into every detail.

The Dyeing Process

Vauva's dyes are so safe, they can be used in the kitchen.

The avocado dyed clothes are first soaked in soy milk for 24 hours to help the color from the avocado pits and skins to form a stronger bond with the fabric. They are then either painted with soy milk which later reveals a subtle pattern, or simply ready to be slow heated in the avocado dye for about an hour before resting in the dye overnight.

Next, they are hung up to be dried and folded in the closet for about a week before they are ready to be washed, worn and loved.

The shade of the avocado dye is always slightly different depending on the life of the avocados that created it.

The indigo process is faster, but equally inspiring. Many of the designs are first painted with natural clay and air dried before being dipped in the indigo bath.

The thickness of the clay paint along with the way the fabric moves in the indigo bath, creates subtle differences in the way the color adheres to the clothing.

The overall softness and dimensionality of the colors are something special, unlike anything that can be achieved with synthetic dyes.

Come take a Look

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