Privacy Policy

This Privacy Policy describes how www.vauvababyclothing.com (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site. 

Contact 

After reviewing this policy, if you have additional questions, want more information about our privacy practices, or would like to make a complaint, please contact us by e-mail at 

vauvababyclothing@gmail.com or by mail using the details provided below: 

Vauva 

6 Beach Road Belvedere Tiburon CA 94920 

Collecting Personal Information 

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information about an identifiable individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why. 

  • Device information

Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site. 

Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels 

Disclosure for a business purpose: shared with our processor Shopify 

Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site 

  • Order information

Purpose of collection: to provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services. Source of collection: collected from you. 

Disclosure for a business purpose: shared with our processor Shopify.

Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers email address, and phone number. Customer support information 

Purpose of collection: 

Source of collection: 

Disclosure for a business purpose: 

Personal Information collected. 

Purpose of collection: to provide customer support. 

Source of collection: collected from you 

Disclosure for a business purpose: Personal Information collected: 

Minors 

The Site is not intended for individuals under the age of 16 years old. We do not intentionally collect Personal Information from children. If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us at the address above to request deletion. 

Sharing Personal Information 

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example: 

  • We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy
  • We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights. 

Using Personal Information 

We use your personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers.

Lawful basis 

Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information under the following lawful bases: 

  • Your consent; 
  • The performance of the contract between you and the Site; 
  • Compliance with our legal obligations; 
  • To protect your vital interests; 
  • To perform a task carried out in the public interest; 
  • For our legitimate interests, which do not override your fundamental rights and freedoms. Retention 

When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the ‘Your rights’ section below. 

Automatic decision-making 

If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you. 

We do not engage in fully automated decision-making that has a legal or otherwise significant effect using customer data. 

Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you. 

Services that include elements of automated decision-making include: 

  • Temporary blacklist of IP addresses associated with repeated failed transactions. This blacklist persists for a small number of hours. 
  • Temporary blacklist of credit cards associated with blacklisted IP addresses. This blacklist persists for a small number of days. 
  • Your rights 

GDPR 

If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information above. Your Personal Information will be initially processed in Ireland and then will be transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see Shopify’s GDPR Whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR. 

CCPA 

If you are a resident of California, you have the right to access the Personal Information we hold about you (also known as the ‘Right to Know’), to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information above. 

If you would like to designate an authorized agent to submit these requests on your behalf, please contact us at the address above. 

Cookies 

A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.

We use the following cookies to optimize your experience on our Site and to provide our services. 

[Be sure to check this list against Shopify’s current list of cookies on the merchant storefront: https://www.shopify.com/legal/cookies ] 

Cookies Necessary for the Functioning of the Store 


Name 

Function 

_ab 

Used in connection with access to admin.

_secure_session_id 

Used in connection with navigation through a storefront.

_shopify_country 

Used in connection with checkout. 

_shopify_m 

Used for managing customer privacy settings.

_shopify_tm 

Used for managing customer privacy settings.

_shopify_tw 

Used for managing customer privacy settings.

_storefront_u 

Used to facilitate updating customer account information.

_tracking_consent 

Tracking preferences. 

Used in connection with checkout. 

cart 

Used in connection with shopping cart. 

cart_currency 

Used in connection with shopping cart. 

cart_sig 

Used in connection with checkout. 

cart_ts 

Used in connection with checkout. 

cart_ver 

Used in connection with shopping cart. 



Duration 

2y 

24h 

session 

1y 

30min 

2w 

1min 

1y 

1y 

2w 

2w 

2w 

2w 

2w 

checkout Used in connection with checkout. 4w


checkout_token 

Used in connection with checkout. 

dynamic_checkout_show n_on_cart

Used in connection with checkout. 

hide_shopify_pay_for_che ckout

Used in connection with checkout. 

keep_alive 

Used in connection with buyer 

localization.

master_device_id 

Used in connection with merchant login.

previous_step 

Used in connection with checkout. 

remember_me 

Used in connection with checkout. 

secure_customer_sig 

Used in connection with customer login.

shopify_pay 

Used in connection with checkout. 

shopify_pay_redirect 

Used in connection with checkout. 

storefront_digest 

Used in connection with customer login.

tracked_start_checkout 

Used in connection with checkout. 

checkout_one_experimen t

Used in connection with checkout. 



Reporting and Analytics 

1y 

30min 

session 

2w 

2y 

1y 

1y 

20y 

1y 

30 minutes, 3w or 1y depending on value 

2y 

1y 

session 

Name 

Function 

_landing_page 

Track landing pages. 

_orig_referrer 

Track landing pages. 

_s 

Shopify analytics. 

_shopify_d 

Shopify analytics. 



Duration 2w 

2w 

30min 

session

_shopify_s 

Shopify analytics. 

_shopify_sa_p 

Shopify analytics relating to marketing & referrals. 

_shopify_sa_t 

Shopify analytics relating to marketing & referrals. 

_shopify_y 

Shopify analytics. 

_y 

Shopify analytics. 

_shopify_evids 

Shopify analytics. 



30min 30min 30min 1y 

1y 

session 

_shopify_ga Shopify and Google Analytics. session 

The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device. 

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible. 

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as: www.allaboutcookies.org

Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section above. 

Do Not Track 

Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser. 

Changes

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons. 

Complaints 

As noted above, if you would like to make a complaint, please contact us by e-mail or by mail using the details provided under “Contact” above. 

If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority. You can contact your local data protection authority, or our supervisory authority here: https://cppa.ca.gov 

Last updated: May 16, 2022